Patented Design

Gone are the days of generic nameplate necklaces and boring initial pendants; discover our Hidden Message pendant charms, where there’s truly more than what meets the eye.

Custom jewelry like you’ve never seen before;
designed by you and crafted with the finest materials in New York City

Bridging math and design, creative director and founder Beth Macri utilizes her background as a structural engineer to disrupt the fine jewelry world.

Handmade in NYC

After years of development we’re working with the best jewelers and craftspeople in New York City to re-engineer the idea of what personalized jewelry should be.

Only a few expert hands are involved in the creation of our fine jewelry and we like to keep it that way.


You shouldn’t have to settle for what has been done over and over again.  This is custom jewelry, constructed with letters, numbers and symbols in a combination that is personal to you, made by us, following a new formula.

Create a necklace with ease on our revolutionary custom necklace builder.
Our jewelers will take care of the rest.

Innovative luxury with ease

Customize our patented jewelry seamlessly on the only digital custom necklace builder of its kind. Design something meaningful and let us do the building for you. After all, we are led by an engineer.


Signature Collection

A Mathematics Icon. The patented Hidden Message collection: luxuriously industrial with an heirloom quality, suited for everyday wear for years to come. This signature collection represents, in more ways than one, the inherent strength and longevity of the steel I-beam, this collection is perfect for the modern man and woman. Available in four precious metals, two lengths and select symbols are available with gemstones and diamonds.

Quality Materials

From a specially formulated sterling silver that Slows tarnishing to reclaimed and conflict free diamonds, we strive to offer the best quality materials across our entire collection.

dtc pricing

Solid gold jewelry is expensive, but it doesn't have to be unobtainable. We ship direct to consumer (DTC) so we can cut out that pesky middle-man and give you a great product at an unbelievable price point.
We like to call it a win-win.

Our mathematicians have crunched the numbers to offer you the most competitive pricing, no sneaky markups or hidden fees allowed in our equations!

worldwide shipping

We ship worldwide from NYC and offer free shipping within the US.

Original design, expert production, quality materials, and impeccable customer service.

Personalized fine jewelry that’s different and everlasting is finally here.